Power Guest Posting Guide
Hack your rankings with this incredibly effective guest post SEO method.
In this guide, we’ll let you in on how we at Outreachers Club make every backlink count.
There was a time when link building was very much a numbers game. Back then, quantity was king!
Today, the situation is very different…
Link building today is about quality, context and simulating organic growth.
I see ever too often that people opt for dozens of non-sense links rather than one high-quality contextual link… All this because they believe more is better…
Now, my point isn’t that PBNs or Web 2.0s are dead – because they’re not! (We’ll even be using PBNs later in this guide).
However, it seems that people value the cheap mega backlink packs over a few incredibly relevant and well-placed backlinks… And that’s a shame.
I’ve seen cases where websites with only a dozen backlinks outrank similar sites with hundreds of backlinks on very competitive search terms.
The difference? The backlinks for the site ranking #1 were incredibly powerful.
Stay tuned as I take you through how you can turn your guest posts into absolute monster power links and replicate the same results.
Getting the Guest Post On-Page SEO Right
If the on-page work you’ve done on your guest post is garbage, you’ll only get a fraction of the value you could get by doing it right.
If you wanna squeeze the full link juice out of a post while being able to pass a manual review, there are several guidelines to follow.
Add Internal Links to your Guest Post
Adding 2-3 relevant internal links to your guest posts is a must!
Internal links help connect your piece with already established content on the site. It gives context and ultimately makes your guest post look natural. It is way harder for search engines to devalue a guest post link if the post follows the usual structure of the site it is posted on.
Don’t just add random internal links.
Look through your prewritten post and head over to Google. Try to search for words from your article that the target site could possibly have content about.
You can use the following search query:
Google will then return indexed pages from the website that contains the key phrase.
Sometimes you’ll be posting on thin websites with minimal content. In that case, it may be hard to find relevant internal links.
If that is the case, just reverse the process. Pick a somewhat relevant article from the website and add a bit of extra content to your post to create a connection that can hold a relevant internal link.
Internal links should always be dofollow. Marking them as nofollow is super unnatural. No real website would create their internal linking structure with nofollow links between blog posts.
Use Outbound Links
Lots of people are afraid of adding additional external dofollow links to their guest posts. They’re greedy. They don’t want to share the link juice with others.
But the fact is, outbound links to related websites are a relevancy signal. It helps Google figure out what your post is about. It creates context – just like internal links do.
I usually try to add one or two external dofollow links to guest posts I have published – but don’t force it. If it looks natural, you’re golden.
Now, don’t just go on Google and pick the first site that comes up. Try to find killer articles that provide value and information to the reader without having a sales bias.
Lots of people just link to Wikipedia, but honestly, that’s too easy… Go search for a high-quality page that deserves the link.
Adding dofollow links to your competitors as outbound trust links is an absolute no go! You never want to pass any link juice on to your competitors. It’ll just make things harder for yourself.
Conduct Keyword Research for your Guest Posts
One thing that really brings power is if you have backlinks from articles with lots of traffic.
If you’re creating dozens of guest posts, all on the same topic and using the same main keywords, you’re missing out.
I recommend doing keyword research for your guest posts – just like you do on your money site.
If we can rank our guest post for a few low-competition long tail keywords, we’re in for something great.
Not only will it bring traffic (which is a ranking signal in Google), it could potentially bring organic backlinks to the guest post as well. Obviously, those backlinks will send link juice through your guest post on to your money site.
Guest Post Keyword Research Example Using Ahrefs
So how do you go about conducting keyword research for a guest post? I’ll show you a concrete example using Ahrefs right here.
The same results can be achieved using a variety of different tools. The process may be different, but follow along and I’m sure you’ll be able to replicate the workflow in other tools using a bit of logic.
We’re building a guest post to an inner page on our money site. Our website is about dogs and the inner page we’re linking to is about small dog breeds.
I go to Ahrefs > Keywords Explorer and search for my main keyword for the target page which is “small dog breeds”.
The keywords explorer will have lots of keyword ideas for us. We simply click on All in the menu on the left.
By default, we get competitive keywords with high search volume. It isn’t realistic for us to rank for these terms with a 500-word guest post.
Therefore, we’re gonna narrow our search down to some long tail keywords with a lower search volume – but with less competition. We’re essentially looking for something that has zero to low competition.
Set the “Volume” to Min – 1500.
Set the “Word count” to 6 – Max.
Lastly, set the “KD” to Min – 5.
From 16,115 keywords, we’re now down to 300 low-competition keywords that we can work with.
I’ve marked a few of the results with red. All of these keywords could be targeted in separate guest posts. I try to pick keywords that aren’t too buyers intent. Informative pieces would be ideal as they naturally bring more organic backlinks.
Just from this quick search, we found six topics to target in a guest post. Each of these has a volume of around 200 searches per month. Add in synonyms and related key phrases and you could get a decent amount of traffic to your guest post.
The traffic should be beneficial in terms of link juice that passes through to you. You may even land some clients from that traffic. If your guest post is high-quality and informative, you should also be able to land a few organic backlinks over time.
Additional Tips to Try
One thing I rarely see people do in guest posts is to include videos. It’s a shame though. Video content increases time on page. Google likes that!
There’s an almost endless database of highly engaging 3rd party content on Youtube that you can use to your own advantage. Go give it a search and see if you can find an ideal match for your guest post.
Building upon the idea of utilizing 3rd party content, we can also add infographics to our posts.
One place to go searching for infographics is Visual.ly. Don’t forget to credit the creator (this is also a great way of adding an external dofollow link).
So now we’ve got our on-page on point… But we aren’t done yet.
Lots of people place a guest post on a relevant authority site and leave it at that.
Don’t get me wrong; you already have a great backlink here. However, there’s still a lot that can be done to maximize the SEO benefits.
Let’s push even more link juice out of that guest post!
The URL Rating is Critical
Most SEO tools have two metrics that determine the authority of a website.
Respectively, one focuses on the strength
The other focuses on the strength
Above we see an example from Ahrefs. I’ve taken these stats from a guest post I had published just recently.
As you can see, the UR (URL Rating) is 12 while the DR (Domain Rating) is 67.
These stats tell us that, though the domain our guest post appears on is strong, the guest post itself doesn’t hold as much strength.
Have you ever wondered why homepage PBN always cost more and why they’re so high in demand?
– Because the homepage holds a lot of strength!
The above stats are from a homepage PBN page. The tables have turned. Though the domain itself doesn’t have a very high rating, the page has a high URL rating. It’s sitting on some sweet link juice!
What if we could replicate that on our guest posts that already have crazy high domain authority?
– We can!
Applying the Principles from a PBN Homepage
To replicate the strength of our PBN homepage, we need to dive deeper into the data.
Above we see the referring domains and backlinks stats for the guest post and the PBN homepage.
As you can see, the PBN homepage has far more links going to it. Therefore, the homepage UR increases significantly.
The pages that have a high UR and lots of inbound links automatically have more link juice to pass around. Therefore we’re going to “hack” the URL strength of our guest post!
We’re going to be building links to our guest posts, so Google knows that our piece of content is essential.
Now, we’re not going to be spamming away like we’re doing a GSA blast list it was year 200X…
Instead, let’s simulate organic buzz for our guest post. Social signals and backlinks.
Let’s get real for a second…
The days of doing $5 Fiverr link building campaigns for your tier 1 links are over. You can’t just fire away with tons of links and expect everything to turn out as it would have a decade ago.
The keyword here really is “simulation.”
We’re going to mimic the organic traction a successful blog post on an authority website would be expected to get.
Step 1: Social Signals Blast
It’s day 1, and our excellent guest post has just gone live. We order drip-fed social signals to simulate that our guest post is getting shared all around social media.
Preferably we keep dripping social signals as long as we’re building links (step 2). I highly recommend drip-feeding for at least ten days to simulate a viral effect.
We’ve now created the illusion that our blog post is buzzing on social media.
Step 2: Link Building Phase
We’re mimicking that our post is getting shared all over the social platforms. What happens next?
Contributors and webmasters start to pick up on our incredible post and decide to share the epic information on their own websites!
At least that’s what we’re trying to make it look like…
While our post is buzzing from social signals, we will be creating 1-3 PBN links to it on a weekly basis. Diversify your anchors a bit here. Use variations of key phrases from the keyword research I explained how to conduct earlier in this article. You may even throw a few naked URLs in there as well.
Don’t just create 3 PBN links in one day. Make sure to spread things out evenly.
So, is this going to be expensive? It doesn’t have to. There are heaps of PBN services you can get links from. Some are only a few bucks per post.
Since we’re not sending links directly to our money site, it’s alright that we settle for slightly cheaper backlinks. However, out of respect for the webmaster who’s going to have these links coming in, try to maintain a decent standard at least.
Step 3: Track the Results & Act Accordingly
You’ll start to see that the UR/page strength for your guest post increases. This is precisely what we want!
Around ten days have passed. The drip-fed social signals have finished coming in, and I’ve built four dirt cheap PBN links so far. The total cost has been around $15.
As you can see, the URL strength has risen – just like we expected!
This is good news. Google knows that it should add some importance to our post as it’s getting shared and linked to from other sources.
More link juice runs through the guest post now and directly over to our money site. All of this happens in a high-quality and very safe fashion. We have a strong layer of security behind this guest post due to the content quality and the domain authority.
But is 18 UR enough? Should we push it higher? Well, in my opinion, we should.
We’re dealing with 3rd party metrics, so nothing is black and white. There isn’t a specific number you should reach. It all comes down to your preferences and budget.
However, I usually try to follow this rule of thumb:
Rule Of Thumb
Get your UR up to 50% of the DR.
Again, this comes down to personal preference and budget. But when the URL rating is somewhere around half of the Domain rating is where I start to see the most benefits.
Just rinse and repeat step 1 and 2 until you’re satisfied with the URL strength of your guest post.
Results of Building Links to my Guest Post
First, this is something I often do for a lot of my guest posts. This isn’t a single-standing case study.
I do it regularly, and it works like a charm and has done so for a long time.
For this specific guest post, I did another drip-feed of social signals for ten days. Once again, I sent 4 PBN links to it.
As you can see, the URL Rating increased to 33. The post even got an organic backlink from another website. Guess I was in luck.
Not only did the page get stronger, but it also started ranking for relevant keywords on its own! This yields traffic to the guest post, which is another metric the big G is continually valuing higher.
According to Ahrefs, the guest post picks up around 200 visitors per month from organic search.
Not only does this increase the likelihood of click-throughs, but it also shows Google that this page is important.
An important page obviously gets a bigger say in the search engines. More link juice for us, yay!
So, how did this affect my rankings? Now, this is where it gets super exciting!
The search phrase is somewhat competitive, so you may want to go for easier keywords. Around 2,000 monthly searches and with a few authority sites on page one and two.
It becomes very evident that this method works like a charm.
As mentioned earlier, I ran two rounds of step 1 and 2. Each round was around ten days. A total of 300 social signals and 8 PBN backlinks were sent.
The results are clear. Each round results in a big rise in the SERPs.
From sitting around position 55 for months, I reach position 30 in a week! A few weeks later I run round two. Once again, I make another jump up the SERPs, averaging position 16.
In this timespan, no other SEO work was done to the money site whatsoever.
Again, this is something I do regularly.
- First I pick up a guest post on a very high-quality niche related website and get quality content written for it.
- I go through the above-mentioned link building process simulating organic engagement until I am satisfied with the URL strength.
- I rinse and repeat on zero to low competition search terms to really move the needle when I feel stuck in the SERPs.
Wrapping It Up
As I mentioned in the beginning, link building is much more about quality than quantity nowadays.
Quality over Quantity
I often see better results with a single power guest post than I do with three unboosted guest posts.
Here’s a little math:
- The guest post cost $150 (content and publishing).
- The social signals and PBN links cost a total of $30 for two runs.
- Total spend: $180
If I were to go out and get three guest posts of similar quality the total spend would’ve been $450 – and the results would most likely not have been as good!
Economically speaking, powering up your guest posts isn’t such a bad idea after all, though you may feel like you’ve already paid enough for that backlink.
We Do Your Guest Posts Right
At Outreachers Club we specialize in creating high-quality guest posts. We’ve got a vast inventory of real authority websites in pretty much every niche you can think of.
Instead of doing your own manual outreach trying to land a questionable guest post, let us lift the burden.
We’ll have our talented content writing team craft a highly engaging piece that’ll ultimately connect your money site and the guest posting site in a natural fashion – free of charge.
In fact, go ahead and apply for access and we’ll give you $25 welcome credit to get started!
Important Things To Note
- Don’t boost all your guest posts. Having only high UR backlinks is a footprint.
- Don’t order 100% homepage PBN backlinks. Again, this is another footprint. It’s okay to have a few homepage links in there but mix it up with some inner page links as well.